Before we were an agency known as Tiny Horse, a bunch of us MTV veterans landed at Sony (along with Simon Cowell's production company, Syco) to build and manage the digital experience for The X Factor USA. As part of our approach to serving the show's rabid fan base, we also produced two seasons of The X Factor Pepsi Preshow. Our first season was hosted by Dan Levy and Taryn Southern. Adrian Bailon and Jesse Giddings hosted season two. Our team's work resulted in The X Factor US being the most socially engaged television show of its time.

My Roles: Production Manager, Floor Producer, Stage Manager, Talent Manager

Production Company: Tiny Horse

EIC: Melanie Capacia Johnson

Executive Producers: Owen Leimbach, Jon Reynaga & Jim Fraenkel

Director: Jim Fraenkel

Location: CBS Studios, Fairfax